Know about the marketing strategy of E-commerce
E-commerce, or electronic commerce, refers to sales over the internet, more specifically, those made by a single company, be it a manufacturer or reseller, through its own virtual platform. One of the most common forms of this migration is e-commerce. In this article we will discuss about some important strategies of e-commerce. So do you want to develop your e-commerce website and grow your online business successful? Then choose the best e-commerce Vimi services. It will provide you with various facilities including with app and website development, corporate website design etc.
What are the best marketing strategies for e-commerce?
Some strategies can help an e-commerce to take off, becoming a high-income business. Many of these strategies are lessons learned from the most consolidated online stores, ideas that worked and can be replicated.
Bet on Content Marketing
Content marketing is another high-potential strategy for leveraging e-commerce. Good articles can serve as a bridge to bring more visitors to e-commerce. The best examples are reviews and comparisons of products or articles explaining how to use items sold through e-commerce.
Customer segmentation is an indispensable strategy. This segmentation will be based on registration information from the individual profile – such as gender or age, for example – but also based on information collected from the user’s interaction with the virtual store itself.
Build customer loyalty
Some online stores also bet on sending free samples along with the customer’s order. In addition, this strategy improve customer satisfaction in relation to e-commerce service, as they feel more valued, and feel that they received more added value in their purchase.
Simulate physical store buying experiences
One of the most recent strategies, a trend used by e-commerce like Extra.com.br, is the possibility for the user to make a counter offer at the price of a product. Thus, it is a simulation of the negotiation that could occur with the seller in a physical store. This strategy allows the shopping experience to become more dynamic, in addition to increasing the value perceived by the customer when interacting with the virtual store.
Increase the average conversion
Another typical e-commerce strategy is to bring options on the products page for the user to buy more. Basically, this strategy works like organizing the windows or shelves of a real store, trying to get consumers to buy on impulse. Of course, these suggestions need to be consistent with the user’s profile, to increase the likelihood that they’re really interested in what’s being offered.